AMANDA K. FOSTER

MEDIA GROUP

BUILDING ATHLETE BRANDS WITH STRATEGIC STORYTELLING, THROUGH A JOURNALISTIC LENS
A woman standing on a football field inside a large stadium with a glass roof, smiling, wearing a navy blue sleeveless top, beige pants, and brown shoes, with other people in the background.

We all have stories we want to tell, but don't quite know how. That's where I come in.

Services

Social Media Management

Growth and maintenance of social media channels with everything from copywriting to basic graphic design and video editing. Ideation and creation of campaigns and content strategies.

Content & Communications Strategy

Strategic content planning for events, fundraising, social media campaigns, website and more. End-to-end management of online presence to align branding and messaging across all platforms.

Brand Management

Intentional brand creation and management with a focus on the human underneath the uniform. Driven by client goals with a heartfelt and emotional touch to appeal to larger audiences.

A woman with a braid kneeling on a football field, holding her phone, with a person in football gear in the background.

  • Pro Sports Expertise

  • 6+ Years of Journalism Experience

  • Intentional & Innovative

Past Work

Explore a curated collection of past feature stories and interviews that showcase our ability to connect with clients and bring out meaningful stories.

Two football players from opposing teams face off on the field during a game, with a referee in the background.

Quenton Nelson's 'invaluable' leadership, work ethic laying foundation for Colts' success 

Sports reporter holding a microphone with a crowd and cheerleaders in the background at an indoor basketball game.

Broadcasting & Interviewing Reel

A football player in a blue and white uniform with the number 40 on his back, interacting with a large crowd of fans, and other players in the background at a stadium.

Kenny Moore II and Mighty Mason: The story behind Moore's candy-striped gloves

A young woman with long brown hair and a man with a beard wearing a black cap and red shirt with 'Indian Baseball' on it are having a conversation. The woman is holding a clipboard and pen, and the man is looking at her.

'I’d do it all over again': Kyle Schwarber returns to Indiana, reflects on Hoosier career

A young woman with long, wavy brown hair, smiling, with arms crossed, wearing a black sleeveless top, a cross necklace, against a dark gray background.

Meet Amanda!

Hi! My name is Amanda Foster. I'm a graduate of Indiana University, where I studied Journalism and Broadcast Media. In college, I covered everything from volleyball to men’s soccer to both men’s and women’s basketball programs — at the same time! I dedicated myself to telling the stories no one else was, diving into the personalities of those ultra-successful athletes who, at the end of the day, were also simply my peers who were also trying to navigate college.

My first job out of college was with the Indianapolis Colts, where I worked as the team’s Writing and Podcasting Intern for two seasons. In that time, I was able to discover, understand and share countless stories about athletes from all walks of life – and my favorite ones usually had very little to do with the product on the football field. I began to see what my true passion was: serving my community through meaningful storytelling. That ultimately led me to switching up my career path to pursue something that would feel more fulfilling and allow me to make a difference, while still getting to tell impactful and important stories.

I knew I still wanted to work in sports, so I took the leap into the world of athlete nonprofits and foundations, jumping headfirst into managing social media accounts, creating website content, writing newsletters and more. Thanks to my background in journalism and reporting, my eye for detail and impactful stories is what drives me to create meaningful and original content, no matter the form. I know how to interview and ask the right questions, I understand what fans and the public want to know and, above all, I know how to connect with people.

Nonprofits and foundations, especially those founded by athletes, are often home to the richest and most inspiring stories there are. Let me tell yours.